Politics On Facebook. Why You Should Just Shut Up.
Before I get angry emails let me say that if you are on your personal profile and you are not trying to run a business from it, this post is not about you. You can post about politics whenever you get the itch. I will say though that if you do, maybe make sure you are also posting about other things. If you constantly post angry political posts you are going to drive off a lot of your friends. You might not see your numbers drop in your friends list, but I can promise you are being unfollowed. (You can unfollow friends so their posts no longer show up in your feed but you still remain friends.)
No, this post is about those that are trying to run a business on their personal profile. I have a great many of them on my friends list. Some are in Direct Sales. Some are artists, crafters, life coaches, real estate…etc. Here is the thing. If you are running a business on social media on your profile, your business IS customer service and your behavior has a massive effect on your brand.
Let’s take Direct Sales as an example. I use to be in this business but I left after a couple years. You can read about why here: Direct Sales. Skeevy Tactics That Burned Me Out. That title probably gives you a pretty good idea. Anyway, when I got into Direct Sales I made a great many friends who are also in the business. Politics is affecting their bottom line. The interesting thing is they have no idea.
I have seen, time and time again, posts that are basically insulting half the population. Calling names and making generalizations about a very large group of people. Fast forward a day or two and you see a post that says, “Why isn’t anyone buying from me? I am working so hard and I am not getting any sales. Are you all even seeing my posts?”
I’m not saying all Direct Sales people are this clueless. The unfortunate thing about social media is that the negative is amplified and drowns out the positive. But if you are in direct sales you have probably seen the same thing. Why these sort of people don’t get the correlation between posting politics and offensive posts, and bad sales is seriously troubling to me. If you are going to post politics at least make it a universal topic and try to refrain from offending half the population who you should be considering as potential customers. Calling your customers names is not a good way to gain their business. Call me crazy but if I walked into Walmart and the manager called me names I would not be shopping there.
I get that you want to be yourself and that is great. But if you have a business on your facebook profile, that makes YOU the brand. If someone goes through your posts and sees you calling people names and posting about politics incessantly they will move on. And if you are in Direct Sales there are thousands of other reps selling the same thing that you are. You have to stand out in a positive way.
Let’s just stop with the politics. We get it coming at us from every side. Phone calls, door knockers, TV, and social media is dripping with it. Be the place they don’t have to think about politics and you might see your business come back.